Napapijri x LUISAVIAROMA

Take one of the world’s most innovative concept stores that has taken its customers on the most exclusive fashion journeys since 1930; then take an outdoor fashion brand that has turned outerwear into a form of self-expression. The result is Napapijri x LUISAVIAROMA, a limited-edition capsule built as a shared exploration of fashion as the catalyst of beautiful, everyday journeys.

This spirit is captured in the logo designed for the collab, inspired by the round badges of extreme exploration missions as a homage to Napapijri’s pioneering heritage and LUISAVIAROMA’s role in forging new routes for fashion.